Wednesday 

Room 3 - Level 4 

16:20 - 17:20 

(UTC±00

Talk (60 min)

Build Trust with Your Users Through UX

In just one-tenth of a second, your front-end makes its first impression—a crucial moment that can either build or break trust with users.

UX
UI
Web

As developers, your role is crucial in building interfaces that not only work well but instill confidence in users. Join me in this talk to explore key User Experience (UX) strategies that developers can use to build interfaces and features that are reliable, safe, and transparent.

Through a case study, we will examine multiple practical examples, showcasing the do’s and don'ts of interface design, what earns user trust, and what pitfalls to avoid. We will walk though key focus points of trust in UX, including heuristics, visual and functional consistency across interfaces, accessibility, borrowing trust from others, and humanizing your design.

You will also discover the challenges and ethical considerations involved in building trust through user interfaces, including how to deal with deceptive practices known as dark patterns.

Tetiana Gulei

Tetiana is a Senior UX Designer at BIMcollab in the Netherlands. She began her career as a software engineer, where she cultivated a passion for user-centric and accessible design alongside her interest in technology and innovation. Tetiana is dedicated to creating sustainable products that encourage eco-friendly user behavior and positively impact the planet.

In addition to her design work, Tetiana shares her expertise and knowledge by recording online courses for LinkedIn Learning on various UX topics. Her courses have been taken by over 25,000 students worldwide.